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Lev Lane Advertising - Philadelphia Streets Department, Office of Recycling CMC provided outreach programs to compliment mass market messaging to increase recycling participation. As part of a citywide integrated messaging strategy, CMC was able to create opportunities for direct contact through community group presentations and street teams. Results included a 23% increase in recycling from a direct contact strategy; and also outreach to 45% of the 1.4 million households of Philadelphia.
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(215) 871-0900 Fax: (215) 871-5920 Email: mail@communitymarketingconcepts.com |
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