Case Study:
Lev Lane Advertising - Philadelphia Streets Department, Office of Recycling
CMC provided outreach programs to compliment mass market messaging to increase recycling participation.  As part of a citywide integrated messaging strategy, CMC was able to create opportunities for direct contact through community group presentations and street teams.   Results included a 23% increase in recycling from a direct contact strategy; and also outreach to 45% of the 1.4 million households of Philadelphia.

Case Study: 
Aetna – Community Marketing Seminars
Needing an re-introduction to a complicated Philadelphia metro market, Aetna Healthcare asked CMC to design seminars focusing on the concepts, nuances and tactics of community marketing.  

The two-day seminars included introductions to community influencers and key insights into the lifestyles, cultural influences and buying attitudes\approaches of their potential markets resulting in a nationwide toolkit for community marketing.

Case Study: 
Universal Companies – OWN (Opportunities for Wealth Now) Homebuyers Seminars
A new developer in a well established community sought to create a program that could create prospective home buyers base, introduce new properties,  and promote homeownership in the area.

CMC designed a marketing and public relations strategy and engaged the services of financial institutions to implement a four to six week educational program and campaign focusing on real estate to build wealth for new homeowners and individuals looking to leverage current real estate holdings.

Case Study: 
Keystone - Mercy Health Ministry Program For Women
This faith-based women’s wellness program, has touched the lives of over 50,000 women in the last six years. The target audience consisting of African American, Latino women and teens, was considered a difficult audience to reach with a health and wellness and preventative strategies message.
 
The signature events created ROI for our client that included health care savings, increase health awareness and emphasis on personal risk, inspiration and motivation for behavioral life-time health changes.

Case Study:
Center for Medicare and Medicaid –  Medicare Part D Workshops
CMC, along with a media partner, a major pharmaceutical company, politicians and faith-based institutions target marketing to the community and creatively conducted a series of awareness workshops for over one thousand senior citizens on the ins and outs of Medicare Part D insurance.